Bird enrollment declines after “Beware the Scarecrow” campaign

Before being hired by Admissions, Sam the scarecrow worked in a pumpkin patch.

Lee University’s Office of Admissions’ “Beware the Scarecrow” campaign was launched in response to an increased number of drivers parking in the Admissions parking spaces designated for guests. After nearly two months of being in effect, Gallup recently released numbers on its effectiveness.

It’s working. Sort of.

While incidences of students parking in Admissions’ spots remained constant, the campaign resulted in a huge decrease in the number of mockingbirds, blue jays, and goldfinches seen parking in Admissions. Though alarming, reactions among the students were mixed.

“Wait–so that’s what those creepy scarecrow posters meant?” said Jaime Tilsworth, a sophomore youth ministries major. “I sort of figured it was a prank.”

Phil Cook, Vice President for Enrollment at Lee University, said that the university was worried about the enrollment numbers for next year: “We’ve always received a substantial portion of our tuition dollars from birds in the local area. It was a bit of an oversight on our part to not anticipate the reactions of the local bird communities.”

One such bird affected by the change is Atticus Finch, a purple finch in the area. Mr. Finch stated, “My mom and dad named me after Atticus Finch in Harper Lee’s To Kill a Mockingbird. It’s shocking to me that 50 years after that book was published, we still have this sort of oppression in our midst. It’s just insensitive.”

In an effort to lure back birds who may have been disenfranchised, Admissions has worked with the Office of First-Year Programs to create bird-themed “Love Your Mama” shirts. They will be hosting a special Lee Day for birds called “Harper Lee Day,” where Admissions will be working with Sodexo to provide free bird feeders and complimentary worms.

Advertisements

1 Comment

Filed under Uncategorized

One response to “Bird enrollment declines after “Beware the Scarecrow” campaign

  1. anonymous

    Can the complimentary worms please be gummy worms?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s